Fending Off

Matt Hartley reacting to the launch of the new iPad, for the Canadian Financial Post:

In the fourth quarter of 2011, despite selling more iPads than in any other quarter to date, Apple saw its share of the global tablet market fall to 57.6%, down from 68.2% at the end of 2010, according to data from market research firm Strategy Analytics.

Hartley doesn’t link to the Stratey Analytics data he cites, so I looked it up. As usual, this is market share based on units shipped, rather than purchased by customers.

One would think that such a subtle difference matters to readers interested in investment, but apparently not.

Hartley continues:

But will that be enough to cause Apple fans to line up outside the company’s retail stores on launch day next Friday (March 16)?

I wonder.