Letting Go of a Profitable Product

27 January 2012

Natalie Nagele of Wildbit, via Dave Greiner: > If we could go back, I think we would have closed it down a lot sooner. The honest truth is we haven’t loved it in many years. That said, Newsberry solidified some core beliefs we have as a team and a company. Working on what you love, what you use, and are proud of is the key to being successful. > […] We don’t feel a pulse on that industry and that’s ok. What a great experiment we had. Three products, one that we didn’t use ourselves and two that we use every day and love. > > And as expected, one had to go.

It’s sad for Newsberry’s customers, although striking a deal with my old pals at CampaignMonitor seems smart; the products share similar design and user experience philosophies.