What if Apple Buys DuckDuckGo

15 August 2012

Benjamin Brooks fantasising over Apple replacing Google search with a combination of DuckDuckGo and Wolfram Alpha across the board: > not only would this be a blow [to] Google, but to Microsoft as well. This would give people a true reason to use iOS and the Mac, it would keep money out of competitors hands, and would be a game changer.

One big problem with DDG is its localised search results, which are basically non-existent compared to Google. 

If Apple added a third company to its list of acquisitions, one that had excellent localised search results, then this theory starts to sound plausible. Perhaps buying localised results from Bing, in the interim, would work.